OUR ADVERTISING OPTIONS
SOCIAL INFLUENCER POST
We offer our expertise and more than 7 years of experience in the influencer and online video environment with more than 600 successful cases/campaigns. In addition to exclusive artists who are under contract with WHITECAST, we maintain close and good relationships with numerous influencers from various fields directly.
A social influencer post is content that is created by the influencer himself. He integrates the product/brand in his content. After the production this content is uploaded to the influencer's social media channel and organically made available to its followers and subscribers. Together with our customers, we create relevant influencer concepts that viewers would like to consume. The content can then be extended with additional media volume (content amplifier). It doesn't matter which social media platform should be the focus, because we can offer all platforms.
- Our Influencer are creativce, create content, drive traffic, convert leads and generate sales.- Reach and activate your specific target group.
- Our Influencers are already trusted by your target audience and build brand awareness.
- Social Influencer Posts are cost-effective and a great tool for content distribution.
- Our Influencers are expert digital communicators and think outside the box.
- We deliver professional and experienced full-service campaign solutions.
- Our Influencer know their audience better than anyone else and are already interacting with your target audience.
- The content production by the influencer is already included.
YOUTUBE ADVERTISING
Use the most popular content on YouTube directly for your marketing goals. Many of the best known German YouTuber StandartSkill, Mois, iCrimax, DerMoji, EinfachPeter and Shpendi are part of the WHITECAST MCN. We regularly support this campaigns with additional organic postings on the other communication channels of YouTuber.
With our WHITECAST YouTube advertising formats, you place your brand in front of selected Top YouTube channels with a strong viewer retention and high engagement rates. Furthermore we book video ads in the form of pre-rolls, bumpers & true views. These will be billed either on a CPV or CPM basis. Together, our social media stars achieve an exclusive reach of approximately 200 million views per month.Optionally we produce your advertisements in cooperation with a social media star from our Multi-Channel-Network (MCN).
- Strong viewer retention and high engagement rate through loyal and active communities.- User-initiated video starts only (Click-2-Play).
- Guaranteed playout relevance through precise targeting on the cooperating YouTuber channel and related, target-oriented channels.
- 100% Brand safety & transparency! You know 100 % on which channels your advertising is running.
- CPV & CPM campaigns with up to 20% higher view-through rates vs. Google Preferred.
- Cheaper than the comparable YouTube ads in the "Google Preferred" section.
- WHITECAST can produce a spot with an influencer, which is then used as an advertisement.
- Over 200 million views per month with 75+ advertising-friendly YouTube channels from all verticals.
- You drive traffic trough our Social Influencer Posts to your blog and social platforms.
SOCIAL POST TYPES
Product placement
This ad format is also know as informercial and allows you to integrate your product in the complete YouTube Video from our Creator. It´s also available for our YouTube Livestreams.
Product integration
This ad format allows you to integrate your product between 90 and 120 seconds at the beginning of the uploaded video (within the first 90 seconds). It´s also available for our YouTube Livestreams.
Twitch integration
This ad format is also know as informercial and allows you to integrate your product in the Twitch Livestream from our Creator. Note: YouTube Livestreams are also available!
Instagram Posting
This ad format allows you to advertise your product in an Instagram Feed Post from our creator.
Custom Hashtags, Mentions and Call-To-Actions could be integrated in the post caption.
Instagram Storie
This format of advertising advertises your product for 24 hours in an Instagram Story from our creator.
If required, a highlight can also be created for a certain period of time with the story on the artist's profile so that it is available longer.
Snapchat Storie
This ad format allows our creator to promote your product for 24 hours in a snapchat story.
Snapchat Takeover
In this ad format our creator would take over your Snapchat account and show his perspective.
TikTok Post
This ad format our creator incorporates your product into a TikTok created by him.
TikTok Takeover
In this ad format our creator would take over your TikTok account and show his perspective.
We could use an existing Tik Tok Account or setup a new one alternatively.
Other ad formats
It doesn't matter which social media platform should be the focus, because we can offer all platforms, offline events, own products and much more!
YouTube Ad Types
Skippable Video Ads
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. If you select this option, you may see a combination of skippable and bumper ads play back to back.
Devices: Desktop, mobile devices, TV, and game consoles
Specs: Plays in video player.
Non-skippable video ads
Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video.
Devices: Desktop and mobile devices
Specs: Plays in video player. 15 or 20 seconds in length, depending on regional standards.
Bumper ads
Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed. If you select this option, you may see a combination of skippable and bumper ads play back to back.
Devices: Desktop and mobile devices
Specs: Plays in video player, up to 6 seconds long
Sponsored cards
Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.
Devices: Desktop and mobile devices
Specs: Card sizes vary
Overlay ads
Semi-transparent overlay ads that appear on the lower 20% portion of your video.
Devices: Desktop
Specs: 468x60 or 728x90 image ads or text
Display ads
Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.
Devices: Desktop
Specs: 468x60 or 728x90 image ads or text
CONTACT OUR TEAM
WhiteCast GmbH, Bahnhofstraße 6, 88048 Friedrichshafen
info@whitecast.de
+49 (0) 7545 96970 00
+49 (0) 7545 96970 11